T.T. info.

TerraTrike hires Pale Morning Media for PR

From Bicycle Retailer and Industry News:

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, which claims to be the largest U.S. manufacturer of recumbent tricycles and tricycle accessories, has hired Pale Morning Media to do public relations promoting its new designs. 

"TerraTrike was founded on the idea of building the most unique, comfortable and easy-to-use bicycles in the world, and along the way we ended up creating a remarkable and passionate community," said Jeff Yonker, TerraTrike marketing director. "Our fans are the ones driving our business growth, and our coming innovations are really a tribute to their dedication." 

TerraTrike was founded 20 years ago by Jack Wiswell and Wayne Oom, who launched the brand with a simple sketch on the back of a cocktail napkin. Over the last two years, TerraTrike has seen significant growth and reached the milestone of more than 200 dealers nationwide. Since 2007, the company’s annual sales have grown by 300 percent. 

TerraTrike said its growth is being fueled by two groups: avid cyclists who prefer the sturdy comfort of TerraTrike for bike camping, bike touring and commuting; and baby boomers, who, the company noted, are retiring at a rate of 10,000 per day and are drawn to the trikes’ comfort and convenience. 

"TerraTrike is a different type of company making a different type of bicycle — but their success is rooted in the fact that they’ve created a bike that’s truly made for everyone," said Drew Simmons, founder and president of Pale Morning Media. 

Pale Morning Media is a traditional and digital public relations agency with a growing roster of brands in a wide array of outdoor and lifestyle markets.


  • Interestingly, TerraTrike has had that exact same information on their website homepage since January 5th, nearly a month now, without so much as a whimper from Pale Morning Media on TerraTrike as far as I can tell. Further, my son has been in Marketing for more than a quarter centuary, and he's never heard of them. They have only been in business for 15 or 16 years. I checked out their client list and products, and I am only familiar with two of their clients, and I have never seen anything on any of the products they have listed on their, less than inpressive (IMHO), website. So, I hope they are amazing at working behind the scenes!

    I wonder why they chose a Vermont based marketing firm rather than one closer to home?
  • We have experience with a bunch of their client products which are predominantly outdoor activities related.
    I'm thinking they released whatever new product at the dealer and industry, non customer show in Chicago last or this weekend.
  • edited February 2017
    Yeah, Chad and his wife closed the shop and were there, but he tells me there were no trikes there, so maybe they saw photos or drawings.

    I hate to speculate on what TT might be releasing this spring... I can only hope that it is a suspension trike. But getting my hopes up will likely end in disapointment as Mike K. told me in July TT didn't have any trikes with suspension even on the drawing board. Maybe we should inquire at Pale Media as to what might be coming down the pike. :-/ 

  • A suspended Tour model with stronger pipes to hold fatter asses. A guy can dream, right?

    One has to wonder why TT isn't yet in their list of customers . . . .
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