TerraTrike congratulates our Dealer of the Year, West Michigan Bike and Fitness!
We are proud to introduce the 2017 TerraTrike Dealer of the Year, West Michigan Bike and Fitness. Serving the cycling community since 1938, the West Michigan Bike and Fitness believes cycling should be fun! They view cycling as a way for families to come together, for individuals to push their limits, and for fitness and activity to become a lifestyle. West Michigan Bike and Fitness is passionate about helping others discover the joy and rewards of bike and trike riding; it’s in their blood – four generations of it!

West Michigan Bike and Fitness actively promotes cycling in their community by offering weekly group rides, participating in recumbent rallies, assisting in special needs events, and by selling a lot of TerraTrikes along the way. They support the brand by being a Lifestyle Shop at all their locations, and they sell more accessories per trike than any other dealer. But selling the most, participating in all kinds of community events, and being a fourth-generation business isn’t all of it, they’re also fantastic partners who contribute with feedback at every level.