< Back to all blog posts

2018 Dealer of the Year

TerraTrike, maker of the world’s most comfortable recumbent trikes, announced their Dealer of the Year as Wheel & Sprocket. Wheel & Sprocket is a bike shop that is filled with passionate people who are growing a business based on the premise that cycling simply makes life better.  With 10 locations throughout southern Wisconsin and northern Illinois they effectively serve a large population base.  Through their humble beginnings and hard work, they have continued to expand over the years because of their belief in the cycling lifestyle, taking care of their customers, and striving to give them the joy of a great ride.

Their founder, Chris Kegel, rode a recumbent bike regularly and is a legend in the cycling industry; known for his cycling advocacy efforts locally and nationally.  His family honors his legacy with his foundation, providing a community bike shop experience, and supporting the cycling community at large.  One thing that stands out for this year’s Dealer of the Year is their incredible growth and commitment to the brands that they carry.

“Wheel & Sprocket has been a great partner for many years and we are thrilled that they’ve been chosen to be our Dealer of the Year” says TerraTrike sales manager Steve Tanaka. “Even though their sales growth has been phenomenal, it’s their knowledge and commitment to the TerraTrike brand and their customers that put them over the top this year.”

Wheel & Sprocket accomplished their growth in part by utilizing the TerraTrike sales team and management for on-site training of their staff and promotion of the TerraTrike brand at their annual sale.  Their commitment to building lasting relationships with their customers and vendors is among the best.

“They’re just great partners in promoting the recumbent trike lifestyle” says TerraTrike CEO Mike Kessenich, “we are proud to have them as Dealer of the Year.”